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  MKT 315 Assignments Only Topic 1 – 8

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  MKT 315 Entire Course Topic 1 – 8

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  MKT 315 Exams: Quizzes, Midterm, Final Exam Topic 1 – 8

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  MKT 315 Topic 1

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  MKT 315 Topic 1 Participation – Exercise 1 – Shake Shack Case Study

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  MKT 315 Topic 1 Quiz

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  MKT 315 Topic 2

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  MKT 315 Topic 2 Assignment: Benchmark – Marketing Plan Analysis and Presentation Part 1- Research

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  MKT 315 Topic 2 Participation – Exercise 2 – Perceptual Map & Positioning Statement

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  MKT 315 Topic 2 Quiz

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  MKT 315 Topic 3

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  MKT 315 Topic 3 Participation – Exercise 3 – TED Talk By Malcolm Gladwell

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  MKT 315 Topic 3 Quiz

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  MKT 315 Topic 4

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  MKT 315 Topic 4 Assignment: Resume, Cover Letter, and Career Connections Profiles

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  MKT 315 Topic 4 Midterm Exam

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  MKT 315 Topic 4 Participation – Exercise 4 – Permission to Unlock. Amazon In-HomeIn-Car Delivery Service

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  MKT 315 Topic 5

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  MKT 315 Topic 5 Assignment: Benchmark – Marketing Plan Analysis and Presentation Part 2 – Product or Service and Price

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  MKT 315 Topic 5 Participation – Exercise 5 – Subway Pricing Problems

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  MKT 315 Topic 6

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  MKT 315 Topic 6 Participation – Exercise 6 – Handling Channel Conflict

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  MKT 315 Topic 7

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  MKT 315 Topic 7 Assignment: Marketing Plan Analysis and Presentation Part 3 – Place and Advertising Promotion

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  MKT 315 Topic 7 Participation – Exercise 7 – IMC Campaign Presentation

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  MKT 315 Topic 8 Assignment: Global Marketing Factors

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  MKT 315 Topic 8 Final Exam

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  MKT 315 Topic 8 Participation – Exercise 8 – McDonald s Case Study

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